A Glass Half Full | Update 5

Discussion in 'Progress Updates | Anhithe' started by Eugenio Anhithe Wilde, Jun 8, 2016.

  1. Eugenio Anhithe Wilde

    Eugenio Anhithe Wilde Moon Manager Staff Member Moderator Monria Media Team

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    It's been a while since my last update for a number of reasons so expect a long one.... A big reason is that I have been working hard to increase my revenue to be able to grow Monria. This has involved a lot of long hours and 7 day weeks, I've also been putting a lot more focus into our marketing strategy for the last month or so and analyzing our conversions so that I can get even more new players to join us. The other thing that I have done deliberately is to step back from the community for a while to observe and reflect.

    Einstein defined insanity as doing the same thing over and over and expecting different results. This is something I agree with and we are looking to do some things differently going forward. We will pivot and go in a bit of a different direction with some of the plans I had in place. Fail quickly and adapt is pretty much how I live my life and a good job too as I fail often. :p

    Quick review of our first 6 months

    The Team

    By this, I don't mean just the Monria staff but the extended team of people on Monria and beyond who have bought into what we are trying to achieve and have stuck by us and supported all we do through thick and thin. We know who you are and are truly grateful that you put Monria first which is the unifying factor in all that we are doing. For anyone familiar with Tuckman's team development model, we're just at the tail end of the storming phase. As a team we've had conflict, differences of opinion, emotional moments and general insanity at times, some people have moved on and some new people have joined us. We still have a bit to go to be a performant team but it's all part of the process. To know what this looks like we only need to see how the Monria Space Travel Program is operating. The team is doing an excellent job and it is autonomous and @Dark Moon Enigma can lead and support without having to directly manage it. This is why I still support it and will do so in the future.

    Plans going forward:
    • I've asked DM to step back from the day to day management of these initiatives and try to facilitate them being managed by the community. This is a tough ask but will enable us to do more, and if there isn't the appetite within the community to manage some of our initiatives then we are better off putting our resources into different areas
    • We will be looking to engage with people that have the interest and the dedication to support us in some of these initiatives. This isn't for everyone as this is a game and we login for enjoyment, but for those that have fun contributing we want there to be opportunities for you to do so
    • I have asked @Dark Moon Enigma to focus more time to writing and supporting me with some things for the longer term benefit of Monria and our marketing
    • Fail Quickly, if we try something and it doesn't work then I prefer to let it fail. This way we can get quick feedback if something we try is best for Monria or not
    • My hope in the future is that we can have a lot more community-driven activities and events with our support so that we can achieve a lot more
    Marketing

    We've managed to increase the amount of sign-ups and active Monrian-borns significantly since we took over the moon. This is a continuous work in progress but we have learnt a lot and have grown the player base.
    • 46% of the total Monrian-born customers have signed up this year between Jan and May
    • The number of active accounts has doubled since January
    • Our social media reach has been steadily increasing with our Facebook page (newly created when we took over the moon) currently at 2056 page likes
    • About 21% of website traffic is through social and organic Google searches (roughly 50/50)
    • We are in the top 5 PR rank for numerous key Entropia and its planets-related key words
    • We have a total of 15,692 indexed URLs on google which is about double from the start of the year
    Plans going forward:
    • Increase the amount of Monria-related content and web presence to further increase organic traffic
    • Continue to focus on Facebook reach which is converting well with a focus on people interested in MMORPGs
    • Increase number of high performing banner ads through niche websites
    • Currently researching marketing firms specializing in Indie games but I'm not sure if it's cost-effective yet
    • Continue to reduce the cost per click and analyze relevancy and conversions
    Development

    This is probably where I am most disappointed with our performance so far. We have a solid list of development features we would like and a prioritized list of bugs. The challenge has been with the amount of development work the planets and Mindark have in the pipeline, and it means that I have been unable to make as much progress as I would like in this area.
    • We have added a stable and ran the ticket event in our first VU
    • I have submitted development plans and had a series of meetings about development going forward
    • I have an agreement for a Monria VU after the summer hiatus. This will include the addition of sweet stuff on Monria and a Monria Pet
    • I was planning on waiting for at least the sweet stuff before requesting the stable to be listed on the auction but I will ask for it to be listed soon and announce it when I have a date agreed
    • There has been a lot of work done on the forum and a number of upgrades
    Plans going forward:
    • Some development has been agreed to for after the summer, including some critical bug fixes
    • I will continue to work on getting content for Monria by planning well in advance to get our requests in early
    Community Engagement

    Under DM's stewardship I feel we have done a good job in helping to build a solid community of great people and we continue to get positive feedback from new comers to the Moon about how welcoming we are. This is a credit to everyone who has done so much to make Monria a great place to be. We've also been able to attract people that really care about the future of Entropia Universe and as a result we are getting our own identity. In short we're a rock, no wait, we rock :)

    Plans going forward:
    • To continue to focus on supporting things that the community wants to do and to make Monria the best place to start your Entropia life
    • Identify Monrians who want to contribute to community initiatives and support them in their efforts through developing teams that can self-organize
    Our Place in the Universe

    Something that I've been pondering for a while is where we fit in Entropia, we're a Moon that doesn't orbit a planet filled with a great community who explore the galaxy and then come home. We have the best tee shirt in game and it is socially acceptable for us to not wear any pants. The Monria channel feels more like a soc channel and we have more inappropriate dancing than anywhere else in the Universe. We don't have our own dev team and we must fight for every pixel but these are the things that are also our strength. Ok maybe not the lack of a dev team but definitely the dancing.

    For the rest of the year I want us to focus on being the best place for new players to start and we will continue to make sure that people find out about Monria. The way to do this is for us to continue to be as welcoming as we are and all-inclusive in our events and random parties. Going forward I will be focusing more on supporting initiatives for new players and their Mentors. I want to have the best Mentors in game on Monria and to provide the best experience for Monrian-born. There are already a great number of advantages to starting on Monria and I want there to be more. We may not have as many starter missions as the planets but there is nothing to stop us taking our Monrian new players to complete these missions.

    As we grow I would also like to extend the travel program to additional planets and rather than hang on to our new players, unleash them on the universe. It is already quite fun seeing pant-less cool tee shirt wearing Monrians on different planets and I would like to see more of them.

    Conclusion

    It's been a manic 6 odd months but one that we can feel pretty proud of, and anyone that was here at the beginning will notice the positive influence we have had as a community of like-minded people with common goals. There have been some ups and downs along the way and our commitment to Monria has been tested but not wavered.

    Some specific things I would like to achieve by New Year and focus on from now:
    • We've doubled the amount of Monrian-born Entropians, I would like to double it again
    • Also increase the Facebook Likes to 4k
    • Work with DM on our back story, we have some thoughts and questions that need answering, I'd like to reveal some of this by the end of the year
    • Have an active program of initiatives in place for new players:
      • Active Team Events (The Mentor Games)
      • Support for Mentors (weapons and faps for distribution)
      • New Player training (MNAT)
      • New Player field trips (to get goodies)
      • Sweat and resource buying from new players
    • Build a team of dedicated Monrians to run some of the community programs and events to free DM up to work on our storyline, some media and content-related work, and to provide guidance to the community teams
    Thank you for everyone's support.

    That's all Folks
    Ant
     
  2. DarkMoonEnigma

    DarkMoonEnigma Connecting Moon Dots Staff Member Moderator Monria Yamato Pilot Community Manager MCAT Team Member Chief Fun Officer Monria Media Team

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    This is your best Progress Update by far, and very timely for so many reasons. Thank you for sorting it all out and keeping the community informed of our shifting directions. We have always been on the same page over the years with regard to the importance of connecting with the community and learning what's important to the players.

    The discussion we had last night was also very timely, because I have reached out to a very special community member (per your suggestion) to come on board with us to manage one of the programs. All of that will be made public soon, and we couldn't be more pleased that the offer was accepted.

    I know, I like to create mystery, like the end of a book chapter so you'll read the next. :D

    There are exciting things ahead for Monria, and it may be a slow process with development and other projects, but we'll get there and we'll be better for it. We've learned a lot over the past 6 months, and we are now continually observing the things that we know we need to observe and making our decisions accordingly.

    Those who continue to genuinely support our vision for Monria with their own contributions are the ones who will benefit the most in this community. We really care, and when it comes to our Monrian community, we don't play games. Except those that we create to have fun with, and I think I have talked the boss into a 4th of July event, so will be working on that.

    Thank you to all who are in the trenches with us, and who care enough to put forth the effort to better our community.

    And again --> we want to do it in partnership WITH you, not FOR you. :)
     
  3. sidekick069

    sidekick069 Well-Known Member Monria Yamato Pilot MCAT Team Member

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    Excellent Ant.
    :groupdance
     
  4. Superraine raine r456

    Superraine raine r456 Well-Known Member

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    Well said. Great update Ant really looking forward to Monrias future. Exciting times to come . :cheers2
     
  5. sluggo

    sluggo Official PED Donator, Friend of Lootius Shop Owner

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    Good news indeed. We are growing and that is the most important thing. It isn't just empty numbers either, I have seen a lot of new faces around that are sticking around. That means we are doing something right here.

    Keep up the good work everyone. Hopefully at the end of this month my crap is over IRL and I'll be able to be more productive on Monria as well.

    sluggo
     
  6. NoReMoRsE

    NoReMoRsE Account Deactivated by Request

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    ant your doing it right bud..keep rockin..btw..can I get a metal church to do my show from?..ya know with lawn chairs and flamingos in the front for other players to sit on?..lol..j/k..keep goin man steady as she goes..;)
     
  7. StarDrifter

    StarDrifter Simple, yet Significant MVST Member

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    Nicely done Ant....You have a wonderful Moon Community & I'm proud to be part of it.

    And yes I do like to organise spontaneous Dance moments - Even if it is in the middle of killing a Yog Boss :p
    :djparty​
     
  8. Woulfear Runt

    Woulfear Runt Active Member

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    Ant, being born about 5 to 6 weeks ago. I have a very short history here. Having been to Caly for starter missions and doing the starter missions on Monria I want to say it needs to be a bit more filling. I mean a little more than kill 100 Yogs, or kill 100 Shoogs. I did a starter mission on Caly where you needed to retrieve a piece of equipment and kill a few mobs and collected a piece of armor. As a new player, I think the collection of armor is important. Maybe you could do a whole mission chain...As I have said being fairly new to EU it is just my humble opinion. I will say you guys are doing a bang up job on the moon. Please keep it up. Runt
     
  9. Maximus Cashicus

    Maximus Cashicus Well-Known Member MVST Member

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    Great update Ant, its such a great journey here on Monria. You guys are doing amazing work, wish I could do more to help. If I'm online, my time is yours if you need anything done.

    I'm not really a pet person but I do love my leprechaun, but I would absolutely love a Monria pet, I think that's a great idea. Imagine a mini cultist following you around !
     
  10. sluggo

    sluggo Official PED Donator, Friend of Lootius Shop Owner

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    Have a shog pet, call it an automatic floor washer, it follows you around, slobbering on everything, presto, all the vomit stains from the night before's party clean. Or you could have a sluggius disgustus that runs around nekkid and the sight of it temporarily stuns folks :)

    sluggo
     
  11. Maximus Cashicus

    Maximus Cashicus Well-Known Member MVST Member

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    Your Sluggious Disgustious pet has reached level 17, u have unlocked vomit inducing eye blindness attack :)
     
  12. Sholle Von Cartiz

    Sholle Von Cartiz Well-Known Member

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    grate update Ant and wish you and Monria team all best! :clap
     
  13. toecutter

    toecutter Well-Known Member

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    What Sholle said! Truly nice update m8! Keep up the good work! :)
     
  14. New York Rose

    New York Rose Well-Known Member

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    That was a fantastic update Ant!


    * I have never seen the T-shirt and want to see one badly! * :ecstatic
     
  15. sluggo

    sluggo Official PED Donator, Friend of Lootius Shop Owner

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    We need more mobs here anyways, how bout something brand slappin spankin new?

    Speaking of new mobs, I don't know if your story line allows it, if MOA's allow it, or what, but how about something mechanical / robotical? Kind of like on that planet Cyrene. If I am not mistaken those give a different defensive skillset, Dodge .vs. Evade for the fleshy mobs if I remember correctly. That would be a nice way to cross train, and also, if they could drop random ores / enmats as loot, even if only a few small lumps that'd be cool as well. It might be a way to offset at least a tiny bit, the inside mining rules. Ok, Ill shut up this is probably the wrong topic for this discussion.

    sluggo
     
  16. StarDrifter

    StarDrifter Simple, yet Significant MVST Member

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    We actually already have that - Culties & Shub Give Dodge - Shog & Yog Evade :D
     
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  17. sluggo

    sluggo Official PED Donator, Friend of Lootius Shop Owner

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    Thank you for the reply stardrifter. That's good news indeed, lets folks round out their beatings :D

    sluggo
     
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  18. bluu

    bluu Member

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    I really don't want to take anything away from that brilliant update ! very informative :swirlies:
    BUT i could swear i seen MONRIA PET in there :shock :DDD
     
  19. Hypnotyk

    Hypnotyk New Member

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    Thank you for the update. What I can recommend to help new players and increase the Monria presence is the Entropia Universe discord channel. I have already created Monria specific chat channels and I can create Monria specific voice channels as well. Furthermore, I can create a Monria user groups for those who want to identify themselves as Monrians in discord. This would supplement your forum and would provide a place for people to chat with fellow Monrians/entropians at any time of the day, within the game or outside.

    Check it out and let me know what you think!

    https://discord.gg/014T5imCg3IphFixA
     
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  20. Superraine raine r456

    Superraine raine r456 Well-Known Member

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    Ok i gotta ask :D

    Is the new upcoming pet Rideable?:p
     
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